International Marketing Essay -- Cosmetics Make-up Business Essays

International MarketingThe orna manpowertals IndustryEstee Lauder vs. Shiseido Cosmetics innovationThe cosmetics business is a billion dollar industry. Every year, women are amenable for consuming millions of cosmetic harvestings. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a sure way. The idea that sex sells is evident in gossip magazines, movies, advertisements, music, and much subtly- in the business world. People first notice what race someone is, how scenic or ugly they are and what clothes they are wearing. Beauty is flake deep however, first impressions are usually what others use to base their private judgments. In the business world, people are expected to dress lodgely and carry themselves appropriately. Studies reveal that better looking people on clean earn more than than their peers. Obese applicants are discriminated against because of their larger appearance. Sadly, how one dr esses and appears is often the determinant of the amount of respect one receives. Cosmetics can pessimistically be seen as a group of harvest-feasts which feeds on either peoples insecurities or egos. Optimistically, cosmetics can be a product which helps us require our best face forward. The desire to look beautiful, young, and sexy does not save apply to women, but men as well. Cosmetic companies are extremely competitive with one another. To remain competitive, companies feel the pressure to come push through with innovative products. In the past few years, cosmetic companies are spread outing their product lines to include products for men. In addition to music, beauty is also the universal language. The popularity of cosmetics in China is growing with the economy. The governments change towards a more market-based economy has opened flood gates of opportunities for its people and foreign companies. Cosmetic companies in the industry have seen an overall growth.Personal Ex perienceMy travels in China resulted in an increased awareness of the similarities and differences that I have from mainland Chinese women. In my observations, I can confidently say that most women in China do not wear makeup on a daily basis compared to women from America. I believe this has to do with cultural differences and economic differences. In America, having sex a... ...emographics and actual cultural trends. If Shiseido or Estee Lauder wishes to expand their mens product line in China, they should set up a few kiosks in the larger cities. PriceEstee Lauder and Shiseidos pricing are about the same as one another. Shiseido creates value by understanding their customers and offering a high quality product at a deserving price. Shiseido keeps their customers in mind and aims to create products that fit their needs. The factors which affect the final prices of the product are the raw material costs, inquiry and development expenses, distribution fees, and any tariffs char ged during international trade. At the current prices, it is not yet affordable for the most Chinese women or men to buy cosmetics from Shiseido or Estee Lauder. Americans on average are in more of a position to afford these cosmetics. However, there is much anticipation and hope for businesses to grow with Chinas expanding economy. Works CitedEstee Lauder Corporation. Esteelauder.com. 29 Jun. 2005 .MarketResearch.Com. 1 Jul. 2005. Cosmetics & Toiletries in China A Market Analysis. .Shiseido Corporation. Shiseido USA. 29 Jun. 2005 .