Ib Business Steeple Analysis –

Every plain has its own legislations however in the course of achieving their aims and objectives, bank linees face challenges from both inwardly and asideside of their organizations. Those internal and external opportunities and risks exit effectuate a watertights gradual performance, therefore to analyze these factors and understand them to carry out effective decisions we use some matter called the STEEPLE analysis. STEEPLE analyses and examines the context in which the bureau operates.Identifies key issues that exists (or be emerging) in the internal and external environment, by suggests how these will or may impact on the future strategy and resources. The factors ar identified in these 7 areas Social Factors that intromit cultural aspects and include health consciousness that represents opportunities and threats to a employment. They include aspects like income distribution, demographics, labor/ break awayer mobility, poverty levels e. t. c. For example Multicultur alism has led to a major boom in the trade of exports from different cultural backgrounds.Starbucks is known as a in effect(p) employer and a business that value the workforce. They were even mentioned in the Fortune covert 100 companies to work for in 2005. Technology The efficiency of spending on technological advancements that may benefit or become a hassle to the comp both. For example the new technological advancements foot hinder the development of the business because of the high constitutes that are put into advancing the technology support interfere with the performance of the business.Hong Kong consumers are mostly capable in victimization computer based platforms because of highly technologically savvy population the consumers tend to look at the factor of convenience to their advantage. Therefore Starbucks has an probability to come in a platform that will essentially provide to this need of consuming the wide public. Economic The economic state of where the bus iness operates is defined by inflation, unemployment, economic growth and international trade.Not only are there these quaternity variables that determines the state of the economy but the consumer and business confidence level to a fault determines the state of the economy that they are operating in. For example the actions of rival firms can alter performances of businesses. Hong Kong has faced a considerable flow of traffic involving tourer and travelers present in Hong Kong. A lot of mainlanders and travelers from neighboring regions stupefy started swarming in Hong Kong due to the opening of Disneyland in 2002.The large rise of the number of consumers on tap(predicate) in Hong Kong, whom are mostly very well off have therefore raise the consumer confidence overall. External environment The factors that may effect any business activity and issues that should be addressed in any business strategy carried out. They include business strategies like the potential cost and benefi ts of a joint venture, marketing planning (like threats from other rival businesses), business propositions (whether to further expand the business internationally or non). Starbucks company has the opportunity to expand its global operations.Starbucks has already created branches located all globally. There are just as many Starbucks available in Hong Kong have undecided over 60 new shops by the end of 2005. New markets for drinking chocolate such as India and the around the Pacific rims are beginning to emerge. governmental Government legislations like employment law, consumer security measure rights, copyrights and trademark and regulations used as boundaries for the business to operate within. For example the Hong Kong governments minimum plight policy that sets a boundary for all businesses to operate within.As Hong Kong (HKSAR) has been under the predominate of mainland China for several years after the handover by the British government. heretofore it has business fri endly laws in the land. These liberties allow Starbuck Coffee Company to be capable of operating internationally in Hong Kong. However it has to follow the ecumenical legislations and regulations imposed by the HK government. Legal The government imposes various rules and regulations to ensure the protection of the general public from the negative aspects of businesses. These legislations are normally to protect consumers, competing firms, employees, the friendly environment e. . c. Ethics The moral principle that should be considered during decision do in a business. For example, what is the right thing to do and what is the wrong thing to do. Minimum wage is morally right because there are tribe that work for the least amount of wage possible where you can not even afford a meal for a day. For those that are in need, minimum wage is morally right. Starbucks as an organization has strong honest view and an ethical mission statement with strong ethical values as follows, Starbu cks is committed to a role of environmental leadership in all facts of our business.