Old town white coffee research Essay

This is where Nanxiang Caf, the preceding(prenominal) name of middle-aged Town White Coffee, started its business. Mr. Ng, who found the caf in 1948. Old town White Coffee 3in1 classic together with the genuine pattern from 1958 spearheaded a breakthrough in the cocoa industry.The federation single-handedly captured the original authentic taste of an otherwise localized clean-living coffee, turning into a mobile commodity a fast moving consumer good (FMCG), capturing the southeasterly East Asia commercialise.Old Town White Coffee (OTWC) company was began in 1999, started as a classic coffee shop of White Caf in Ipoh, Malaysia. With the inspiration of vision and passion to make and serve fine coffee to Malaysian household and food service industry, the founder and executive director, Mr. Goh Ching Mun and Mr. topaz Say Yup created a secret of Old Town 3-in-1 flash white coffee.After engrossing OLD TOWN Brand, the company strives to be Malaysia tip White Coffee producer wi th profitable growth through a combination of organic growth coupled and strong aftermarket business.HISTORYIn yr 1999 old town successful commercialized 3 in 1 coffee melt under the OLDTOWN brand name for the sell sector .In course of instruction 2000 old town commenced 1st merchandiseation of the old town brand 3 in 1 instant coffee mix to Singapore.In year 2001 old town grow instant coffee mixs product line to imply different variation expanded their export market to H.KIn year 2002 old town expanded their nationwide retail distribution to covering fire east and west Malaysia via hypermarkets and supermarkets.In year 2003 OLDTOWN commercialized their own hypothesise blend of 3 in 1 instant milk tea leafIn year 2004 OLDTOWN success amply manufactured roasted coffee pulverization for the food services sector and marketed to the retail sector under grandma YANG brand penetrated the exort markets for our instant coffee mix to cover the United relegate and U.K.In year 200 5 OLDTOWN started exporting instant coffee mix to chinaware and Ind matchlesssia expanded vertically into the foodservices sector by opening a range of mountains of caf outlets based on the traditional Ipoh coffee shop setting and air under the OLDTOWN WHITE COFEE brand name.In year 2006 OLDTOWN expanded their export market for their instant coffee mix to include Canada and china.In year 2007 OLDTOWN started exporting instant coffee mix to Thailand and Philippines .In year 2008 OLDTOWN launch their 1st partially owned OLDTOWN WHITE coffee bean caf outlet in SingaporeIn year 2009 OLDTOWN expanded into the ready to drink RTD market segment under the OLDTOWN brand name.In year 2010 OLDTOWN commenced operation of fully owned caf outlets in Singapore started exporting instant coffee mix to Australia.In year 2011 they commenced caf operations under PT OLDTOWN Indonesia opened the offset printing caf outlet in China.CEO OF OLD TOWN WHITE COFFEELee Siew Heng, a Malaysian, aged 46, is t he Group Managing Director of Oldtown Berhad and likewise one (1) of the two (2) first Directors of OldtownBerhad, since its incorporation on 30 November 2007. He is also a member of the Remuneration Committee. He brings with him invaluable industry experience, having hive away to a greater extent than 20 years of experience in the manufacturing and retailing industries, of which more than 10 years is in the coffee beverage industry.He has been subservient in the growth and development of the Oldtown Group of companies and has been a key madcap force in the expansion of the Groups beverage manufacturing and caf scope operation businesses. As the Group Managing Director, he is currently responsible for the overall strategic direction and overall management of the Oldtown Group of companies. Upon completion of his secondary coil education in 1986, he started his career as Production coach-and-four of Chong Ngai Knitting Factory Sdn Bhd, a company involved in the manufacturing o f garments.In 1991, as General Manager, he was responsible for the overall operations of the express company. He left the company in 1997 to join CN Supplies Sdn Bhd, a company which was then involved in the trading of hotel supplies, where he was appointed as a Director, a position which he still holds todate.