Coca Cola Swot Analysis

order background The coca plant boob gild is now a largest soft drink company in the world. coca gage became the largest manufacturer, distributor, and trafficker of non-alcoholic drinking concentrates and syrups which operate in more than two hundred countries. coca plant locoweed was invented on May 1886 by Dr. John Stith Pemberton in Jacos chemists shop in Atlanta, Georgia. The name coca cola was suggested by Pembertons leger keeper, Frank Robinson. He penned the name Coca cola in the aerodynamic script that is famous today. Strengths Coca cola has been a complex element of the American culture for all over a century.The images of the products has landed in several(prenominal)(prenominal) broadbands, and in that location pictures were taken deeply in the heart. The image is printed on posters, T-shirts, and hats. This is the or so successful marque popularize in the world. In 2006, Coca cola is become one of the leading brand in globe glide by 100 brands. Enjoy more than 685 moillion times a day around the world Coca cola stands as a smple, yet right on symbol of quality and environment(Allen,1995). Today, almost 230 kinds of products were produced in more than 200 countries, and the company is never give up to extend new aliment marketplace.Coca cola has the most workable bottling system, which allow the products packed to can, plastic bottles and ice rink bottles, that style their coke can meet contrasting request for different consumers. In addtionally, Coca cola allow their authorised the local company to sell the products, it is a way to save time and money to make the transport network. Apart from the above strengths, Coca cola has a great market sh ar, which is about 44%, is higher than its competitorPepsi. This means people argon more likely to buy products from Coca cola.For Coca cola, the market share rate is a important and useful tycoon to grow and can help the company earn more revenue. impuissance Health is an imp ortant issue in 21st century. As we know, coke contains high sugar and caffeine content. In Sempeteber 2006, the company received a report from Center for Science and Environment (CSE), which shows their products included chemicals could moves osteoporosis, damage the reproductive system and cancers (Scribd, 2006). This report will put the Coca cola in a very negative place, with any help for their brand and products. collect to 2006, cash which inducted in operating activities was decreased in 7% compared with 2005. discharge cash provide by operating activities is also less than the preceding(prenominal) year. With a series of problems, their market share is decreasing during the year. This may safari financial problesm such as not enough money to gift in newly increase market. Coke is a product, it should be change by retailers. However, some larege retailers have exclusive contracts with Pepsi and do not melody Coca colas products, such as KFC. This is an abuse, and ma y cause market share loss.These retailers like KFC are shopped all over the world, over two million dolars loss due to this reason. Oppotunities Nowadays, from American south playground slide to a small country in China, from Moscow to Sydney, buy a bottle of Coca cola is the most easiest thing. Although Coca cola is a worldwide brand, its products are sold around the world, there motionless have some markets need investment. Because there is no current brand could compete with them, expansion into third world countries is the easiset than ever before. The population in thrid countries is two times more than developed countries.This is a big market for Coca cola to improve and these markets can make the revenue growing like a rocket. Because bottle piss can increasing wellness concems, bottle water market is becoming a fast-growing market in these years. In 2006, approximately 15. 6 million dolars were earned in US bottle water market. In the bottle water market, flavoured water is a part which growing by about 10 zillion dolars annually. Coca cola could use their market leader position to invest in flavored water market to take advantage of growing demand. vernal people are more likely to choose coke, especially in Lartin American countries and Asia countries, more and more young people are founder to their revenue. Ohterwise, carbonated beverages are very compatible with American fast food culture, therefore there are many retailers are shopped with Coca cola. Threats tilt between each company is a big problem. The company faces argument in beverages market from local firm as well as globe players. Also, the company faces various competition nonalcoholic beverages such as juice, friut drinks.In many countries which Coca cola sell its products, there should be their primary competitiorPepsi. Other competitor such as kraft paper Foods, Nestle. Competitive factors impacting the companys business include pricing, advertising, sales progress programs, bra nd and trademark development and protection. There competition could impact Coca colas market share and revenue growth rate. For some political reasons, middle east countries boycotting US brands, which will influence Coca colas globe market plan and revenue.Consumers are come to the fore to look the better drinks whcih will not cause health problems. This has light-emitting diode to a decrease in the comsumption of carbonated and other sweetened beverages. Moreover, the US is the companys core market, Coca cola already channel its performance in the region to be sluggish during 2007. Coca colas revenue could be adversely affected by a slowdown in the carbonated beverage market. Target consumer Coca-Cola important objectives are to supply everyone their favourite drink and to satisfy the consumer needs and wants.Coca-Cola second main objectives are to provide profit to the shareholders and increase the market share. Target consumer is a set of buyers sharing common needs or chara cteristics that the company decides to serve. The companys beverages are generally for all consumers. However, there are some brands, which prat specialized consumers. For example, Coca-Colas diet soft drinks are targeted at consumers who are older in age, between the years of 25 and 39. PowerAde sports water target those who are fit, muscular and do sport.Winnie the Pooh sipper cap Juice Drink target children between the ages 5-12. This shell of market approach refers to market segmentation. The Coca-Cola Company when advertising, has a primary target market of those who are 13-24, and a secondary market of 10-39. The Coca-Cola Companys products include beverage concentrates and syrups, with the main product being finished beverages. The business has over three hundred brands of beverages around the world with the main ones being Coke, Fanta, Lift, Sprite, Frutopia 100% Fruit Juice, and PowerAde.The Coca-Cola Company packages its beverages into plastic bottles of sizes 2 litre s, 1. 25 litres, 600mL and 300mL. These are also available in aluminium cans of 375mL. Coca-Cola is the most well known trademark, recognised by 94 per cent of the worlds population. The business is very successful and holds a very total reputation. Allen J. 1995, Coca cola SWOT analysis, viewed 23 action 2010, http//www. coca-cola. com. Scribd 2006, Scribd, viewed 21 March 2010,http//www. scribd. com/doc/9995196/Swot-Analysis-of-Coca-Cola. http//en. wikipedia. org/wiki/coca-cola accessed 31 October 2009.