Save the Environment! Essay Example for Free

Save the Environment! Essay â€Å"TREE PLANTATON† – most commonly used word. These words don’t only mean arising love for nature suddenly only on 5th June (World Environment Day) just like every Indian experiences patriotism on 15th August or 26th January†. Sometimes while attending such â€Å"TREE PLANTATION† events we may feel like saving nature and plant many plants that fine day. But, what about those plants after the event gets over? We forget about those planted plants soon after the event is over. Weather those plants will grow to trees or not is no more our concern, That does not at all mean tree plantation in real sense. Now a days we may easily find an under construction sight surrounding us. But have you seen an under construction tree? Any client may easily give an order to any builder that he wants this building to be completed in 2 or 3 years. But have you heard anyone saying or ordering other person about growing a 20 or 25 feet high tree in 2 years!! The answer is NO. Then why not to take care of those trees which are being cut in greed of constructing high tech roads? And this is our event. Let us think about â€Å"Tree preservation along with tree plantation†. Saving a tree certainly gives a feeling of saving life. Recently, you may have heard that in USA word’s longest tower is going to be constructed in just 2 years. But I don’t think it is shocking news because they have high technology and man power and it is possible for them to construct such a tower. Now, if any would say that I can grow world’s tallest free in just 2 years then it would be a shocking news, because constructing building is in hands of homo sapiens but growing trees is in hands of mother nature and we know that nobody can win against nature. Media should also try to create awareness about preserving trees along with growing.† Every person cries â€Å"plant trees†. But very few cry†preserve trees†. In such an atmosphere where signs of global warming are clearly visible, we should take care regarding preserving the present nature. It is true that efforts are made to grow more trees but do you think that you are going to live a life to see that tree growing so it. Tall NO Our projects include an eco-friendly development which comprises of earning money along with favoring our mother nature. The trees which are cut at construction sights are brought to own projects and then we plant them and experience a great relief of preserving a life. Thus we proudly say that we run eco-friendly projects! Generally the man of 21st centaury constructs concrete forests by destroying the forests of nature which are grown not constructed Thus, this thought gave us an idea of presenting own project to people as well as nature!!

Influencer Marketing On Twitter Marketing Essay

Influencer Marketing On Twitter Marketing Essay Sites such as Facebook, Twitter and Google+ have knowledgeable unprecedented growth over the last few years and are some of the most talked about destinations on the web. Social media offers an opportunity to connect and interact with your customers, analysis about your product, promote your brand and drive traffic to your website. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media itself is a catch-all term for sites that may provide radically different social actions. Keywords: Social Media, Social Media Marketing, Web Analytics, Online Business, Web Branding, Facebook, Twitter, Google+, Linkedin, Youtube What are the major social media sites? Many online services now have a social element, the five most important social media sites for businesses are: Facebook. Social network available in 70 languages with over 800 million members worldwide, and more than 425 million monthly active users logging in with mobile smart phones. Twitter. Micro blogging site where users post frequent 60 character messages with over 1 billion tweets sent a week. Google+. Social network launched in 2011, attracting 25 million members in its first month! Linkedin. Business focused networking site with over 8 million members in the UK, and 2 million companies profiles worldwide. Youtube. Video sharing site owned by Google, with 8 million unique visitors each month and 100 million people taking a social action (likes, shares, comments etc) every week. SOCIAL MARKETER FACEBOOK There are more than 800 million people using Facebook every day. This platform offers more than just a way to stay connected to friends and family; it is an essential tool in the B2B marketing toolbox. Facebook allows your business to be available to people on a trusted, popular platform, where prospects can see real people (their friends, family or colleagues) interacting with you and your brand. This sets the stage for you to build stronger, more immediate relationships with them. Facebook Pages can help your company build awareness, share interest, create loyalty, strengthen marketing, and promote peer-to-peer sharing. For that first split the elements of a Facebook page-and how you can take advantage of them: How to See and Be Seen An interaction can be defined as a summary of Likes, posts, or comments about the page. To show up in as many users top newsfeeds as possible, your content must be brand new, attractive, current and convincing. Then it becomes a cycle; you post content that gets Likes and comments, and your future content appears in the newsfeeds of those that Liked and commented on earlier content. Dont forget: as prospects interact with you through Likes, reposts, or shares, you should be tracking engagement. Facebook Groups The Group feature is useful for demonstrating your companys passion for a topic, and gathers like-minded people to share ideas. The best part is that the more people join your group, the more it gets promoted to their friends and networks, growing the groups popularity and growth. Creating a Facebook Group is a great way for businesses to create awareness, increase inbound links and promote loyalty. Facebook Lists Facebook launched this feature in response to Google+s circles, so it functions in a very similar way. You can subscribe to and organize lists for different topics or influencers you want to follow. As an example, you might have a list for Social Media Influencers and another list for competitors. Through lists you can easily view and post to select groups or a company, which makes it easier for you to monitor and engage. Facebook Promoted Posts Promoted posts show up in the newsfeed of all your fans and are visible to their friends as well. It becomes a sponsored story that is seen by more people than a regular post, so be sure that when you do choose to promote a post, it is strong, recent and gripping. It is pretty safe to say that businesses will never be able to compete with posts that are strictly entertainment-based or for social purposes only. But by using this promoted post feature, you can call attention to posts that you believe will generate the most impact. Facebook Ads While your Facebook ads need to appeal to your audience, think exterior the box. Use eye catching pictures and gripping language. Remember: youre competing for attention in a noisy environment. Facebook Apps Before the timeline changes took place, you could capture Likes via your welcome page by gating your content and encouraging users to Like your page for access to this exclusive content. This has gone away with timeline. Now Facebook gives you the option to feature up to twelve apps. Four of these apps are shown by default, with the remaining apps under the fold and only visible by clicking and expanding the tab on the right. Allowing you to change the apps appearing above the fold is one of the most interactive and engaging portions of the timeline and your best chance to showcase a call to action or offer that will convert. Consider the image a small advertisement rather than an image. SOCIAL MARKETER TWITTER In 2007, Twitter began as what many considered to be a flash-in-the-pan social media outlet, but as of 2011, Twitter had over 200million registered users and is one of the 10 most popular sites on the Internet anything but a passing phase. Companies that lack a strategic, lead-generating plan of attack for their Twitter accounts are losing out on access to a huge potential customer base and the opportunity to showcase themselves as social confidence, relevant businesses. Being followed on Twitter is an incredibly strong signal of online attraction for your business. Think of Twitter as the water cooler for B2B marketers: its energetic community where businesses can prospect leads and assemble as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product. Twitter Following Becoming someones follower on Twitter accomplishes four goals: You identify Twitter accounts that will be relevant and interesting to you, your organization and your industry. You let people know that youre on Twitter, and encourage them to follow you back. Twitter is a great platform for engagement, so once you follow someone on Twitter you can work on starting a conversation. Guidelines for Following Find people to follow by importing your contact databases using tools that Twitter provides. Be sure to also follow people that your competitors are following. Do a search for experts in the field who are tweeting. If possible, try to make sure to follow back relevant people and companies that are following you. You dont want to upset scenario, customers or partners by not following them! Twitter provides easy search functionality so that you can find people that are talking about your company and your industry. Read the tweets of those you follow and search for tweets on keywords relevant to your product or service. Create lists. By creating a list you can easily segment people who you are following. Strategy to Make Your Tweets Engaging and Easy for a Follower to Retweet: Always use a URL shortened. You only have 140 characters, so make it count! Keep tweets below 140 characters, ideally under 100 characters. It makes retweeting easier to do. The symbol # on Twitter is known as a hash tag. These tags are used to affiliate a tweet with a certain topic and can be useful for tracking social marketing campaigns and connecting with customers. Avoid the temptation to use tools that send automatic direct messages. You can also engage Twitter followers and influencers by including @ mention in your tweets. You can do this when you post content you think will resonate with an influencer. Use Twitter lists to segment users by interest or group together brand advocates and your favorite twitter users. Keep in mind that when you add a user to a public list they are notified and the list is open and searchable to all users. Use Twitter during events and to promote things like contests. A great way to engage your Twitter followers is to create a contest that asks followers to contribute in some way you want your Twitter feed to be a mix of Tweets youve created, as well as replies and retweets. Promoted Tweets in Search Always see significant spikes in relevant Tweets during industry events. You decided to take advantage of that and use Promoted Tweets in search results during key B2B conference dates. This allowed us to be part of relevant conversations when the conversations are hot. Influencer Marketing on Twitter Twitter is a fantastic platform to learn who your influencers are. Because Twitter is designed for quick exchanges of information and shares, you can start to keep track of who is re-tweeting your content and engaging in conversations. Remember to reach out to your top sharers to create relationships. The more you engage directly with your top influencers, the more they will continue to promote your content. Promoted Tweets in Timelines A Twitter strategy we have used with great success is launching Promoted Tweets in timelines targeted to followers and users who are similar to our followers. Our Promoted Tweets contain timely and engaging content like contests for trips to industry events and links to thought-leadership pieces. We set up a series of three tweets per campaign and rotate them accordingly. For timelines, we run three tweets on one campaign for three days at a time Messaging To some, this may sound backwards or surprising, but do not use Twitter to only promote your company. Sure, calling out your companys new eBook or webcast is an important part of your tweeting. But if you never contribute to the conversations taking place, if you never offer something personal or fun or funny, you are missing the prime opportunity unique to Twitter. Twitter is about building relationships. Engage and be engaged. Remember, your content should create value and ultimately, be helpful to your network. In B2B marketing, retweeting material that will be helpful to your network is good, but writing your own informational material is even better. SOCIAL MARKETER Google+ Google+ is quickly becoming an essential part of any businesses social media strategy. Google+ had over 90 million users, this social network is going to grow very quickly as Google is making a Google+ account mandatory for all Gmail users. Google + is also playing a major role in SEO by making it easier for marketers to show up in search results. About Page An essential but often overlooked important first step, the about page is a fantastic opportunity to give a quick overview of what your business is all about. You can also link back to specific pages and services from this page directing potential customers to the most important pages on your website. Its important to have a balance of marketing savvy copy thats also SEO friendly. Make sure to include information that searchers will want to know about your company. Take advantage of the fact that Google+ allows you to use bullets in your description which makes it simple to create an easy-to-read list of your products and services. Google+ Events Google recently announced the Events feature which allows Google+ users to send out customized invitations to anyone regardless of whether or not they are Google+ users. It syncs beautifully with Google Calendar and shows up automatically when a user confirms for an event. The Party mode feature of Events allows everyone in attendance to instantly upload pictures to the same album using the Google+ mobile app, creating a living, real-time photo journal of a specific time and place. You can then show the photos off in sequential order as a slideshow all within Google+. Google+ Circles This functionality allows a marketer to segment their followers. Unlike other social networks, through Circles, marketers can develop audienc and communicate highly segmented messaging to each audience. This allows you to have a more authentic dialogue with your key prospects. Google+ Hangouts Use Google+ Hangouts for video conferencing. Again, the beauty here is that it is highly integrated with other Google applications. So, if you use Google apps for your business, Hangouts can be a quick and easy way to connect teams and get some face time with a prospect. The Business Benefits for Setting Up Google+ Authorship: Increases awareness of your overall Google+ profile page. Studies have shown that Google Authorship increases click through rates. Helps your content stand out from the crowded search page results. Adds a human element to your content and increases trustworthiness. Improves your chances of showing up in more personalized search results. Protects the original posts ranking position as higher than a post that has scraped or syndicated the original content.

The Rwandan Genocide: Overview

The Rwandan Genocide: Overview During the Rwandan genocide in 1994 about one million Tutsi and Hutu opposition members were slaughtered by the extremist Hutu government the Hutu, the majority ethnic group in Rwanda. Their aim was to exterminate the Tutsi, the minority ethnic group which comprised of only about 25% of the population. In order to discuss the source of the Rwandan genocide it is important to analyse the nature of the concept so that it can be applied with the aim of establishing why the genocide took place when it did and whether an ancient ethnic hatred was the origin of the Rwandan genocide. Genocide is an essentially contested concept that is hard to define. Horowitz states that is empirically ubiquitous and politically troublesome, because there are both limited and extensive classifications of the term.  [1]  The narrow interpretation of genocide states that genocide is almost always a premeditated act calculated to achieve the end of its perpetrators through mass murder.  [2]  Horowitz detects that a core principle is that genocide must be conducted with the approval of, if not direct intervention by the state apparatus as part of a political policy.  [3]  Chalk and Jonassohn go on to say that genocide is one-sided mass killing. They point out that one-sided mass killing is also essential in order to exclude from the analys[is] the casualties of war.  [4]  The broader definition of genocide according to Chalk and Jonassohn can also include the destruction of a culture without an attempt to physically destroy its bearers, which suggests that genocide i s a more common occurrence.  [5]  Consistent with this broad definition, the United Nations Convention on Genocide defined genocide as acts committed with intent to destroy, in whole or in part, a national, ethnical, racial or religious group, such as: killing member of the group. Causing serious bodily or mental harm to members of the group; deliberately inflicting on a group conditions of life calculated to being about physical destruction in whole or in part; imposing measure intended to prevent births within a group; forcibly transferring children of the group to another group.  [6]  The expansiveness of the UNs definition is itself a function of the ambiguity associated with the operationalisation of this term in the international policy field. A key feature of the definitions of genocide is the decisive role the state plays in marginalizing and exterminating an ethnic, racial or religious group. For the purpose of this essay, the narrow definition i.e. one sided mass killing in which a state or other authority intends to destroy a group, will be used.  [7]  This essay argues that the Rwandan genocide was caused by a combination of political, social, economic and international factors and not solely the result of ancient ethnic hatred. It supports the views of Totten, Parsons and Charny who argue that contrary to the image conveyed by the media, there is nothing in the historical record to suggest a kind of tribal meltdown rooted in deep seated antagonisms, or longstanding atavistic hatreds.  [8]  While ethnic tensions contributed to the injustices administered to the minority groups in this devastating event, to reduce the cause of the genocide to ancient ethnic rivalry is simplistic given the historical and contem porary evidence on the subject. Historical events such as colonialism and the civil war created long lasting ethnic tensions. The conflict may not have followed had political and socio-economic circumstances not been exacerbated through the use of propaganda and the ethnic rivalry concocted during colonialism. Ethnic tensions were clearly rooted in colonialism. According to Horowitz One of the fundamental characteristics of nineteenth century European imperialism was its systematic destruction of communities outside the mother country.  [9]  Rwanda had been a German and Belgium colony. The Germans saw the Tutsi as the more superior race, different from the majority of common and savage negroes, because their physical features when compared to the Hutus appeared to bear more resemblance to European features, therefore they were born rulers.  [10]  As a result they were educated and given jobs in the military and public administration while the Hutus were relegated to menial tasks. This created resentment towards the Tutsis among the Hutu which was further exacerbated when Rwanda became a Belgian colony. Under Belgian imperial rule the Tutsis and Hutus were all given identity cards indicating which ethnic group they belonged to. The strict classification system further heightened the distinction between the two groups and the construction of these separate identities in conjunction with propaganda methods became a main part in inciting ethnic hatred. Mamdani observes that these identities were the fault lines along which political violence exploded. The violence started with colonial pacification which took on genocidal proportions.  [11]  This also supports the claim that the Rwandan genocide was partly rooted in colonialism. The combination of resentment and the segregation between Tutsi and Hutu contributed significantly to the ethnic tension that existed during the Hutu governments rule. However the development of ethnic tension during the colonial years did not necessarily have to lead to genocide. In addition to the ethic divisions created during colonialism, propaganda in the post-independence period further aggravated ethnic tensions. The Tutsi were portrayed as foreigners in Rwanda by the Hutu government through a successful propaganda campaign. Melvern explains that according to the Hutu the Tutsi were proud, arrogant, tricky and untrustworthy, describing them as aliens, and cockroaches.  [12]  The Hutu regime created a stereotype using specific language on national radio broadcasts (e.g. Radio Tà ©là ©vision Libre des Mille Collines) and in printed media which the Hutu extremists used to incite ethnic hatred. Totten, Parsons and Charny note that through the use of language the enemy was demonised, [and] made the incarnation of evil, which dehumanised the Tutsi and contributed to the willingness of numerous Hutus to participate in genocide.  [13]  In direct contrast with the Tutsi the Hutu people were depicted as modest, honest, loyal, independent and impulsive.à ‚  [14]  In doing this the Hutu government created collective memories from colonialism that historically the Hutu had always been enslaved and mistreated by the Tutsi and their foreign allies. This validated the Hutu extremist policies and violence but also created resentment which was intended to fuel the already festering hatred. Again, we see that as in the colonial era, the political system and the ideology on which it is based contributed significantly to conflict in the society. Though ethnic tensions existed, these influences contributed to climax of ethnic hatred in 1994. The portrayal of Tutsi people as outsiders was restricted to the 1990s and was based on political manipulation showing that the tension was not based on ancient Rwandan history but instead it had been stage-managed. Exaggerating the differences between the Hutu and the Tutsi through political propaganda can be viewed as part of the reason why the genocide took place in 1994 and not before. It is therefore apparent that the Rwandan genocide was not mainly caused by ancient ethnic hatred but instead by the aim to amplify ethnic tension during the 1990s. It is worth noting that the Tutsi and Hutu had coexisted peacefully for years despite having had a historical background rife with ethnic tension. Mills and Brunner maintain that for centuries they have spoken the same language, lived on the same hillsides, and intermarried to such an extent that the physical characteristics stereotypically attributed to each tall, thin, lighter skinned for the Tutsi; short, stocky and darker skinned for the Hutu are often blurred.  [15]  This shows that the Rwanda genocide was not caused but ethnic hatred as there would need to be evidence of serious ethnic disputes prior to 1994. Also because the Hutu and Tutsi ethnic groups were intertwined one has to question whether ethnicity was the only grounds for extermination. The Hutu government emphasised ethnicity. However opposition to the Hutu extremist government and Tutsi sympathisers were also massacred along with the Tutsi. The division is debatably not in fact ethnic although that is how it w as portrayed. Rather it is more likely to have been based on class and occupational lines as this was the case before colonisation. This reveals that there must have been another explanation for the genocide other than ethnic hatred. The true motivation behind the Rwanda genocide was in fact fear. One of the reasons why genocide took place when it did is because the Hutu government feared a Tutsi invasion from neighbouring Burundi and Uganda. Shelton agrees with this argument pointing out that the Hutu government called for the extermination of the Tutsi fearing the loss of its power in the face of a democracy movement and a civil war.  [16]  The RPF (Rwanda Patriotic Front) consisted of Tutsi refugees in exile that had formed in Uganda following the expulsion of thousands of Tutsi in 1959 in opposition to the Hutu extremist government. Since the October 1990 invasion by the RPF into Rwanda the Hutu extremists feared another attack and as a result their ethnic policies became more extreme. The Hutu extremists saw the Tutsi in Rwanda as an internal threat which they associated with an external enemy, the RPF. The Hutu government nationalised the fear of this internal threat by instilling it in the Hutu populat ion using propaganda. Uvins view supports this position stating that they successfully sought to spread ethnic fear throughout society, to organise and legitimise the forces of violence and genocide and to desensitise people to violence.  [17]  In the context of civil war although ethnic tensions are central to the conflict it is clear that the origins of the Rwandan genocides does not lie in ancient ethnic hatred but extensively in fear. This fear was intended to mobilise the masses and it can therefore be said that the spread of fear among the population was an important cause of the Rwandan genocide because it put pressure severe pressure on ethnic divides. Ethnicity was allegedly what the Hutu government claimed to be the basis of their aim to create a truly Rwandan state where Rwanda belonged to the Hutu.  [18]  In order to achieve this state a social revolution, was necessary which involved purging the state of outsiders, the Tutsi  [19]  . The Tutsi were seen as being ancestrally from North Africa and on this basis they were to be excluded from the creation of a true Rwandan state. It was this exclusion as well as the fear of Tutsi rule that motivated the extremist Hutu government and their radical propaganda policy. Melvern observes that when the first political parties were formed, they were created along strict ethnic lines, in line with ideological principles.  [20]  This development of ideology adds to this set of ideas that can be used for both internal and external legitimisation, which with the support of the church as well as the international community further justified the Hutu governments actions despite the radical nature of their policies  [21]  . It is clear that when examining the Hutu government their policies on ethnic hatred were not entirely based on an ancient feud as ethnic distinctions did not exist in early Rwandan history, but instead were largely embedded in extreme ideology that ironically this did not represent the majority Hutu opinion. Instead the combination of fear and the aim to create the ideal Hutu state escalated ethnic hatred. As well as the civil war other significant events widened the divide between the Tutsi and the Hutu. Rwanda was a recently independent fragile state and domestic affairs were put under pressure by the 1990 rural crisis which damaged the agriculturally based Rwandan economy. Uvin highlights that this decline is a result of a combination of factors, conjunctural and structural: a set of drought s in the middle of the late 1980s; the effects of erosion, land degradation and poverty.  [22]  Additionally the dramatic fall in the price of coffee, a major export intensified the pressure on the Hutu government because it greatly reduced the earnings of the Rwandan state.  [23]  As a result of this the Rwandan government had to ask the IMF for a state loan which increased the pressure the Rwandan government experienced in a rapidly declining economy. The Hutu extremist government were able to use this as part of the propaganda ploy to blame the Tutsi and label them economic exploiters , thus further contributing to ethnic resentment and hatred. These internal pressures show how the creation of ethnic hatred was a multifaceted strategy and not solely the result of ancient tensions. The Rwandan genocide was also caused by the build up of ethnic hatred in the context of civil war. The assassination of Juvenal Habyarimana was a turning point in that it served as the spark that set the plans for genocide in motion.  [24]  The Hutu government used this event to propel the masses into action. They accused the Tutsi RPF of assassinating the president because he resisted signing the Arusha Accord, the Rwandan peace agreement. Although this event triggered the genocide it was far from being a spontaneous popular uprising.  [25]  According to Shelton the 1994 genocide had been carefully planned and coordinated by a small group of government and military officials who used the administrative structure and coercive force of the state to invigorate the genocide and extend it across the country.  [26]  This highlights the fact that the origin of the Rwandan genocide was not merely rooted in ancient hatred but was made possible by contemporary government policies which resurrected and reconstructed old ethnic tensions. In conclusion it is clear that from the arguments set forth, the Rwandan genocide was not merely caused by ancient ethnic hatred but instead was caused by an amalgamation of events and policies. The propaganda used to incite fear was instrumental in creating an environment that turned the Hutu and Tutsi against each other, thus allowing the 1994 Rwanda genocide to take place. Mamdani supports this view and comments that Violence has been motivated by a mutual fear of victimhood.  [27]  The complex combination of imperial ethnic division aggravated by propaganda in the context of a civil war and RPF threat as well as economic pressure all came together to create a society and environment that allowed for and committed genocide. Mills and Brunner explain that there is no such thing as a simple tribal meltdown not anywhere, and that the view that the Rwandan genocide was prompted by ancient ethnic hatred does not explain why it took place when it did.  [28]  Although ethnicity w as an important contributing component of the Rwandan genocide it was not the only definitive factor. It is therefore a limited view to claim that the Rwanda genocide was rooted in ancient ethnic hatred when it is clear that the issues involved were significantly more complicated.

Lie :: essays research papers

Heart of Darkness By Joseph Conrad Main Characters Marlow - Young man who decides that it would be exiting to travel into Africa hunting ivory and does so by taking the place of a dead steamboat captain. Kurts - Famous man among the ivory seekers who has lived and hunted on the continent for a while and has exploited the savages becoming much like a savage himself. Russian fool - Man who is known by his clothes with many colorful patches making him look much like a harlequin. He works with Kurtz who proves to be poor company for him. The Intended - Kurtz ¡Ã‚ ¯s bride to be who at the end of the book still thinks that Kurtz was the great man that she remembered him to be and Marlow doesn ¡Ã‚ ¯t have the heart to tell her otherwise. Minor Characters Helmsman - Man who steers the steamboat but goes away from the wheel to fight the savages only to be killed by an arrow. Accountant - Accountant who takes care of the money matters for Kurtz and has lived on the continent for three years trying to keep his civilized nature. Settings Central Station - This is the station where Marlow meets the accountant and observes the way the whites do nothing but exploit the blacks to do pointless labor. Inner Station - This is the station where Kurtz works and where Marlow finds him being worshipped by the savages. Thames River - Marlow tells his story to various people here. Plot Marlow sits at the Thames River in the evening with several other people and begins telling the story about how he entered into the dark continent out of nowhere. No one wants to listen but he continues anyway. Marlow expressed a desire to go to Africa to his Aunt who got him a position as a captain of a steamboat of an ivory company. The previous captain Freslaven died in a scuffle with the natives and Marlow took his place. A few days later, Marlow travels to Africa and gets to the first station where he meets the accountant who keeps track of the funds in Kurtz ¡Ã‚ ¯s company. The man is interesting to Marlow since he ¡Ã‚ ¯s been on the continent for three years, yet he keeps himself clean and well dressed. Marlow finds the blacks being poorly treated and ordered to do meaningless work by the whites.

raising a child with a disability Essay -- essays research papers

Raising a Child with a Disability: Journal Entry #2: Summary:   Ã‚  Ã‚  Ã‚  Ã‚  This article mainly examines ways in which parents can deal properly with the news of being told that their child has a disability. There are a few stories in the article which emphasize the way the parents felt when they found out about their child’s disability. In most cases, the parents felt shattered, overwhelmed and completely shocked. The article explained that parents have an expectation of having that â€Å"perfect† child and when one is told that the child is not so perfect, their dreams and their lives become devastating. The reading examines ways in which to build a support system as well as ways in which to keep a balance in your life. The author indicates the importance of keeping a positive attitude when in this situation. Main Points:   Ã‚  Ã‚  Ã‚  Ã‚  This article was very interesting and there are a few key points that stand out. The author explained that it is important to be an advocate for your child by learning as much as you can about the disability that they have. Also, she mentioned that if a parent keeps on living in denial about the illness or disability, that this will never help the child or the parent. I also found it interesting when she spoke about support within the family as well as outside the family. Lastly, I thought it was important for her to mention the strain that a family with a disabled child will incur. Reflection:   Ã‚  Ã‚  ...

A Report on E-Marketing Computers

This essay reports on the current activity in e-marketing computers. It discusses the English language markets. in particularly in the US and UK.The three companies considered here are Apple, Hewlett Packard (HP) and Dell, all regarded as notable exponents of e-marketing. The conclusion drawn is that e-marketing alone is not as yet a viable strategy for this industry in general but it has been a successful approach when marketing solely to corporate customers.Industry BackgroundThe computer industry within the English-speaking world is made up of only a few suppliers of any size. During 2005 the worldwide shipments of PCs grew in volume by over 16% according to IDC, and by 9% in terms of value. The Austin, Texas firm Dell supplies more PCs worldwide than any other company – 18.1% of the market against HP, the number two, at 14.9%.The next largest suppliers are Lenovo (ex IBM) at 7.7%, Gateway, Acer and Fujitsu/Siemens, each having less than 5%. All of these companies’ c omputers use Microsoft’s Windows operating system. The core functionality they deliver to the user is therefore essentially identical.Apple Computer, which had around 3.5% of the world PC market in 2005, ships cmputers that run its own operating system – MacOS. Whereas Apple sells most of its notebooks to individual users, Dell sells most of its product to corporate clients, as does HP but to a lesser extent.The Windows/PC world is one where prices continually decline while performance and hardware functionality improve. Hardware is manufactured almost exclusively in the Far East while software in the English Language markets originates almost entirely from the USA. Increasingly the actual computing function is being treated as a commodity with only increased memory and faster performance as differentiators.This can be expected to change to a degree when (Vista) the next generation of Microsoft’s OS becomes deployed. At this time the major product differentiator s tends to be graphics performance, screen size/quality and connectivity options.The combined result under Vista should be a new emphasis on the entertainment functionality of the computer and its potentially growing value as a intra-household communications controller.Defining e-marketingBefore discussing e-marketing in this industry, we need to select a definition of ‘marketing’. One which will suffice is:-â€Å"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.† (Boone and Kurtz)A Google search for a definition of e-marketing produces the following results –â€Å"Moving elements of marketing strategies and activities to a computerized, networked environment such as the Internet. It is the strategic process of creating, distributing, promoting, and prici ng goods and services to a target market over the Internet or through digital tools.†¨ (aede.osu.edu/programs/e-agbiz/pageglossary/main.html)Any marketing effort that contains a website URL. This could range from direct mail programs, magazine ads, radio to business cards.E-marketing can be simply defined as â€Å"Achieving marketing objectives through use of electronic communications technology.†Ã‚   (en.wikipedia.org/wiki/E-marketing)Of these definitions I prefer the last on the basis that e-marketing is still at such an early stage in its development that an all-embracing, detailed definition suggests the user is promoting e-marketing as a solution rather than describing it. Part of the objectives of this essay is to examine how many of the functions listed in the definition of ‘marketing’ are equally viable for ‘e-marketing’.The Origins of E-marketingThe origins of e-marketing can be traced back to the 1990’s to the era of ‘dot. com’ companies who sought to place all of their promotional activities on the Internet. In those days a distinction was drawn between traditional ‘bricks and mortar’ retailers and on-line ‘etailers’- the dot.coms.Today, while there are still companies whose existence depends heavily upon the resources of the internet, few major companies follow the dot.com route. There has been a negative impact on such users as a result of the scores of dot.com failures.Unless a company using the dot.com approach succeeds in creating the impression that it is stable and financially sound, there are barriers to overcome to create trust between suppliers and the company, and between the would-be customers and the company. (The outstanding dot.com success story is that of Amazon.com).This leads to a sense that it takes a viable, established ‘bricks and mortar’ company which is already well-known to have an e-marketing system that will be considered credibl e.   However it seems that all major and public companies now have some form of internet presence, a web page, even if its marketing functionality is limited to an email address for enquiries to ‘info’, ‘sales’ or ‘support’.Why use the Term ‘E-’?E-marketing falls into a range of new variants of communication activities – e-commerce, e-mail, e-learning, e-research, e-publishing. Essentially each of these terms describes a familiar function that can now be carried out using the communications medium of the internet. Just as a change of language can change the way the speaker expresses his thoughts and how the reader understands the message, so the use of a different communication technology can add to or subtract from the value proposition being presented.By the same token, it has been necessary for practitioners to learn how to use this communications medium to communicate their message, and to learn to understand how their messaging is perceived through this medium..

Person Centered Theory Essay

There are numerous theories that can be used together to make an efficient therapist and provide results for the clients. The person centered theory is designed to focus on humanism, human potential, conditions of worth, orgasmic valuing, the fully functioning person, and phenomenological perspective (Seligman & Reichenberg, 2010). There are three core values in the person centered theory, these are extremely important in the output of clinician-client relationships and facilitating change for positive results in the client. Looking at the therapy universally, these core values can be connected to several other types of strategies and theories to hold a positive outcome for the therapist and client. The value of these aspects across all treatment approaches adds significant changes in a client’s attitude and behavior along with positive thoughts of hope. Theory and therapeutic strategy all leads into client care and outcome. There has been an increasing need of therapists and therapeutic strategy to accommodate the client and their mental health disorders. The existential therapy model will be discussed throughout the paper to distinguish whether psychological dysfunction exists. However, the core values of person centered therapy, assessing the values among all treatment approaches, and figuring whether psychological dysfunction exists in the existential therapy all will be further examined. The three core values that are pertinent to the person centered theory are congruence, unconditional positive regard, and empathy. They all supply a large role in therapy with clients to break the layered negative aspects and pessimistic thoughts. These core values allow for a relationship to be built with the therapist and client upon feelings of safety, warmth, understanding, which permits the client to lower his guard of defense (Seligman & Reichenberg, 2010). Therapeutically, congruence is considered genuine, authentic, well integrated, and aware of one’s self and how others perceive them (Seligman & Reichenberg, 2010). Congruence is a person in which portrays and submits clear and coherent messages that are consistent with the inner and outer core of themselves (Seligman & Reichenberg, 2010). The second core value is unconditional positive regard, this creates the rapport with the client in a sense of caring about, respecting, liking and accepting the person how they are (Seligman & Reichenberg, 2010). This allows for the client to act in their own nature without feelings or thinking in certain ways. Providing conditions of kindness and positive regard is essential to helping clients look into their own sense of optimism and positive emotions (Seligman & Reichenberg, 2010). Lastly, empathy is the sensitivity of moment to moment thoughts and feelings, having tenderness, being non-judgmental, and temporarily living in someone else’s life (Seligman & Reichenberg, 2010). Empathy is the exploration of understanding someone’s thoughts and feelings; to empower the client and delicately open doors to their life through communication (Seligman & Reichenberg, 2010). Seligman and Reichenberg explain that these core values seemingly pronounce optimistic therapeutic results applying these values universally throughout various therapeutic approaches (2010). Applying these values universally across other therapeutic approaches defines that numerous therapy strategies are co-existent together and enhance change. The person centered theory is used frequently with other therapy strategies because it promotes a healthy therapeutic relationship and increases the client’s awareness and creates a sense of empowerment as well (Seligman & Reichenberg, 2010). The person centered theory is extremely useful and intervenes well, due to the support of profound communication with the client and that mirrors the therapists compassionate, caring, and interest surrounding the clients. Clients are more opted to lower their defensiveness and become trusting to form a healthy balanced bond and rapport with their therapist; to discover and find confident, optimistic, hopeful outcomes. Positive outcomes are a large aspect in providing client care for the sake of the client’s well-being, hopeful change, self-worth, and confidence level. The values of applying the core aspects of person centered theory greatly outweigh any limitation to treatment due to the well established results of clients whom have utilized the aspects with other strategies. With that, psychopathology is a constant expression of new therapeutic strategies and outcomes that benefit the client. Moreover, psychopathology is the appearance of the mental health field. Along the same lines, psychological dysfunction is apparent and can be defined under various categories of mental health. By utilizing xistential therapy, clients with psychological dysfunction may overcome their issues. Existential therapy has an approach towards philosophy of human development, which concentrates on meaningfulness, authenticity, freedom, and responsibility (Seligman & Reichenberg, 2010). This helps clients to maintain purpose and meaning in life. Existential therapy may significantly increase a clients functioning due to the therapeutic strategy of focusing on the importance of choice, meaning, actualization, and the alliance between the therapist and client (Seligman & Reichenberg, 2010). This type of therapy can empower a client to become positive, increase their well-being, and create thoughts of hope and optimism for a healthy balanced life. Existential therapy concentrates on holistic and growth promoting approach; it embodies the cultural context of a client’s experiences, acknowledges the importance of client’s thoughts, values flexibility, and creativity in thinking (Seligman & Reichenberg, 2010). Overall, clients with psychological dysfunction incorporating existential therapy can gain feelings of safety, comfort, happiness, security, and a vigorous life. Conclusion All in all, person centered theory can be incorporated into several therapy strategies and the core values create a healthy balanced relationship between the therapist and client to better the outcome for the client. Person centered theory concentrates on the therapist making the client feel comforted, understood, accepted, and respected (Seligman & Reichenberg, 2010). Assessing the values of person centered theory among all treatment approaches seemed to co-exist and inter-relate due to all therapeutic approaches being client focused. Mostly, the core values are primarily designed to assist the client with their struggles, actively listen, and provide skills to create and maintain a healthy balanced life. Existential therapy also creates a healthy balance to clients, which also generates similar characteristics of the person centered theory. Existential therapy produces meaningfulness, freedom, authenticity, and responsibility (Seligman & Reichenberg, 2010). This may construct empowerment and productivity to engage in positive outcomes for clients with psychological dysfunction. Existential therapy can aid a client with psychological dysfunction by allowing the feelings of purpose and meaning in their life. It teaches a client how to manage their thinking, values, and cultural context (Seligman & Reichenberg, 2010). The outcome for the client is a healthy adaptive change and promotes feelings of worth and confidence. It seems that â€Å"therapy† has an overall goal and focus; the client, although, each approach may have its own focal points there is still one common goal.